Branding works because your brain is lazy. If you have ever watched any reality TV survival shows, like survivor, then have witnessed the importance of energy conservation and the impact on human survival. However, times have changed, calories are no longer scarce and we aren’t hunting wild animals anymore.This makes it difficult to imagine the […]

It isn’t often that I bring my personal life into my work, but recently I’ve come face to face with a battle that many entrepreneurs will have to face at some point in their businesses – my husband was diagnosed with cancer, something which has not only turned my personal life upside down, but has […]

Finally a better way to track your advertising! Since the beginning of time it has been a challenge to track online advertising, leadsources and campaign effectiveness. Adwords has it’s own set of unique challenges. This is particularly true if you use google analytics to track conversions (aka goals). Using goals inside google analytics is a powerful […]

Source (Facebook for Business): http://on.fb.me/193nNam   Since December, 2013, Facebook Ads has allowed marketers and business owners the incredibly powerful ability to target your businesses custom target audience by using third- party Purchasing Behavioral data and Buyer Profiles from data mining companies, such as Datalogix, Axciom and Epsilon. Whereas, prior to December, 2013, businesses and […]

With Facebook video Ads engagement increasing significantly every month, and more and more people using auto-play Facebook videos to promote their products and services, Facebook recently announced on May 5th that they will be rolling out over the next few weeks some more advanced Facebook Ads video metrics, including: number of views (i.e. clicks-to-play), unique […]