Category Archives: Facebook Ads

How to Use Facebook Ads’ New Purchasing Behavioral Targeting to Drive Leads from Offline Purchasing Data

Source (Facebook for Business):   Since December, 2013, Facebook Ads has allowed marketers and business owners the incredibly powerful ability to target your businesses custom target audience by using third- party Purchasing Behavioral data and Buyer Profiles from data mining companies, such as Datalogix, Axciom and Epsilon. Whereas, prior to December, 2013, businesses and […]

Benefits of New Facebook Video Ads Metrics

With Facebook video Ads engagement increasing significantly every month, and more and more people using auto-play Facebook videos to promote their products and services, Facebook recently announced on May 5th that they will be rolling out over the next few weeks some more advanced Facebook Ads video metrics, including: number of views (i.e. clicks-to-play), unique […]